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Posts tagged ‘social media in career services’

Tech Corner: Does Pinterest Have A Place in Promoting our Career Center?

EACE Blog contribution by Carolyn Sutphin, Employer Relations & Events Coordinator at Radford University

PinterestThere is so much social media out there, how do you decide what to use to promote your services and get students engaged?   If you are like most offices, you’re short staffed and overworked. So step back and decide what works best for your office and what your students are using.

One reason to think about using Pinterest is because it is one of the top fastest growing social media with our younger generation (and older people like it too). For the younger generation it appeals to their visual learning style. The visual layout is amazing for sharing photos, displaying infographics and linking to articles. Pinterest is easy to use and only takes a few minutes a day to keep it active. Pinterest can be used in class presentations, and workshops to promote Career Center Resources and events. It’s easy to increase your following by inviting students to repin your pins.

How do you get started after you create an account for your Center? Your first step Read more

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Making changes to comply with the College Scorecard

Making changes to comply with the College Scorecard

EACE Blog contribution by Amy Weinstein, Assistant Director/Technology Manager at Bryant University

It’s the “elephant in the room” in many of our career centers.  How will the need for detailed outcomes data change the way we work in the future?

Credit: College Affordability and Transparency Center

Credit: College Affordability and Transparency Center

In February 2013 in his State of the Union Address President Obama introduced the College Scorecard.  Part of the College Scorecard asks: “how many of its graduates get jobs, what kinds of jobs do they get, and how much do those graduates typically earn?”  For the first time, Career Services is in a unique position to make an impact on how colleges and universities will be rated.  Marilyn Mackes, Exectuive Director of NACE writes on the NACE blog, January, 2014, “Outcomes Data: Let’s Own the Opportunity Ahead.”  She states that this is an opportunity for career centers to lead the way in an area that many in the public and private sectors don’t care about.

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Using Social Media to Encourage Social Media Search Strategies

Using Social Media to Encourage Social Media Search Strategies

EACE Blog contribution by Amy Weinstein, Assistant Director/Technology Manager at Bryant University

“A student walks into your office looking for an internship…” Unfortunately, this isn’t the beginning of joke, and even if it were, we are all familiar with the punch line. Many students get easily frustrated using traditional search methods to find a job/internship. Today’s competitive marketplace often requires students to use creative “outside the box” strategies to find opportunities.
As career professionals, we encourage our students to use social media tools such as: Linkedin, Twitter, blogs , videos and more as part of their toolbox. But, very few students have the time to develop multiple tools and persistently network. How can Career Centers leverage social media to help students learn the value of taking time to develop and use social media tools in their search?

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