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Posts from the ‘Topics in Career Services and Recruiting’ Category

Social Media: Surviving the Summer

The summer months aren’t the only thing that can bring on a drought. Career Center’s social media accounts can become stagnant during the months of June, July and August causing social media managers to scramble for gripping content to stay relevant. We’re all guilty of returning to the well of insignificant posts; the career articles from the Wall Street Journal, the random photo of the campus landscape and even “hey we’re are open all summer” update. Let’s face it, when the career center is fully functional, your marketing is driven by what is going on within the office whether is it large scale career events, guest speakers, workshops, etc; your hands are tied to help elevate each of those. Instead of seeing the summer as a disadvantage, I approached this as an opportunity to be creative and introduced Facebook Live to the Brandeis University Hiatt Career Center page.

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Time-worthy Training

As a premier conference, EACE gives its members a chance to tap into the wisdom of like-minded professionals. That’s what makes attending the EACE conference so inspiring. It fortifies attendees with innovative ways to successfully propel each student through his or her own, unique career planning journey. The EACE conference is produced by industry experts who are dedicated to helping career development professionals reach their full potential.

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Do You Want Transactions or Relationships?

There are times when you log on to your target schools’ career management platform and ample students who meet your selection criteria apply with the simple act of submitting a job posting. This response may spoil you into believing you will generate an equally bountiful response with the same amount of effort for new or upcoming positions. College students are a transient group, they move around and this year’s freshman will be next year’s sophomores who will one day be juniors, who ultimately become the seniors may be your new hires. With this constantly shifting landscape of your candidate pool it is important for you to decide whether you want genuine relationships with the schools from where you recruit or whether you prefer transactional interactions?

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Career Services on a Different Continent

In January 2015, I took the business trip of a lifetime. Thanks to a grant from the Office of International Affairs at the University of Maryland, I hopped a plane for a short, 21 hour flight to Singapore where I spent a few days visiting colleagues at the National University of Singapore and Nanyang Technological University. From there, I flew to Hong Kong, where I spent about a week meeting with faculty and staff at the University of Hong Kong. Though my grant proposal focused on the role of liberal arts career development in Asia, my observations also touched more broadly on the role of career development and internships on the other side of the world. Here are a few key take-a-ways from my journey:

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Developing a Personal Brand

The concept of a brand is not new. There are products and services that are well known throughout the world due to their logos, slogans or packaging. What I find noteworthy is the outside image can at times be more alluring than the goods themselves.

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What is your purpose?

Last week I read a blog post on The New York Times website titled, “A Life Beyond ‘Do What You Love’” by Gordon Marino, professor of philosophy at St. Olaf College. This post got me thinking about the thousands of students who have crossed the stage with a degree in hand over the past few weeks. While this is not typically an aphorism that I use in my daily practice with students and alumni, it does relate well to an ethos commonly shared amongst career development professionals in higher education. The two previous posts that I had written for the EACE Bridges blog were very much focused on the outcomes collection process and the Higher Education Reauthorization, but in reflection about what I had to offer in my final post, I thought it apt to include a bit of my own thoughts about the post graduate experience.

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It is not over until it is over! 5 Steps to Sharing Annual Success

EACE contribution by Jen Pollard, Assistant Director for Trends, Assessment, and Communication at George Mason University

University Career Services, George Mason University

University Career Services, George Mason University


As we approach the final home stretch for this academic year, you may start to dread the need to compile and produce an annual report. Don’t let old rituals and nightmares about Excel stop you from sharing your success. Here are five easy steps to telling a compelling data-driven story that will resonate with stakeholders:


  1. Identify your audience

This step should always come first. Before you start piecing together your survey responses, engagement numbers, and learning outcomes for the year, decide what information is important to which audience. In terms of your story, one size doesn’t always fit all – especially in Higher Education.


  1. Envision and draft your story

Once you’ve narrowed down your target audience, map out your story. Ask yourself the question, what is the one thing I want my audience to take away from my story? Once you have the answer, draft the rest of your story around this central theme. Write out your story in bullets or short paragraphs to help guide you in the data pairing process.


  1. Compile data and KPIs to support your story

Utilize your story outline to choose the data points that support the key elements of the story. Remember, you do not need to use every positive data stat you have. Strategically choose the strongest quantitative and qualitative elements that tell your story in a concise yet powerful manner.


  1. Design (or elicit help in designing) visuals

This step often intimidates those who have little or no experience in graphic design. Infographics may appear intimidating, but there are several platforms to help even creatively challenged professionals produce beautiful data visualizations. Piktochart is one such platform. Another option is to elicit the help of a design or art student who may be looking for an internship opportunity to build a portfolio.


  1. Share your story of success

Once your infographic, video, or visual report is finalized, don’t let it go unnoticed! Share your visual annual report with your networks through social media, post a link on your LinkedIn profile, and send a polished email (using a free platform such as Mail Chimp) to all stakeholders.


Examples from George Mason University:


Annual Report Infographic


Annual Report Video



Jen Pollard

Jen Pollard



Jen Pollard is the Assistant Director for Trends, Assessment, and Communication at George Mason University. Beginning her career at a PR agency, Jen leverages her digital knowledge and design skills to help the career center visually communicate data with stakeholders and maintain strong relationships throughout the university. Jen earned a BS in Marketing from Bentley University and is currently pursuing an MAIS in Higher Education at George Mason. Her interest include assessment, forecasting and trend analysis, instructional design, and branding.

Preparing Decisively for Change

EACE contribution by Susan E. Chappell, M.Ed., Employer Engagement Coordinator at Penn State University
Pittsburgh Primanti Bros. EACE 2015

Pittsburgh Primanti Bros. EACE 2015

Last week I had the opportunity to attend the #EACE 2015 conference in Pittsburgh. In addition to a great morning run exploring the city and my first Primanti Bros. sandwich loaded with french fries (I’m pretty sure I should have run farther than I did after eating that), I had a wonderful time reflecting upon emerging trends in career services and recruiting with colleagues from across the region. Read more

TECH Corner – 5 Instagram Tools To Check Out

EACE Blog contribution by Megan Wolleben, Assistant Director, Bucknell University’s Career Development Center

5 Instagram Tools To Check Out

This post is a fine example of the benefits of EACE and the great relationships formed within this organization. A fellow member, Demetria, and I have worked closely together for the last two years with her role on the EACE Bridges Blog committee and mine on the Tech Committee bringing us in frequent contact. Last month Demetria sent a long a few articles she found on topics she liked and wanted to know more about and suggested perhaps other EACE members would as well. She suggested a blog post and so here I am at your (and Demetria’s) service.  Based on the article that appeared in Ragan’s PR Daily, I am going to talk about 5 of the “13 Instagram tools brands should be using” in today’s post.

I think the second biggest gripe I have with Instagram (the first being no toggle between accounts!) is the desire to schedule posts. I know it’s counter-intuitive to the “insta” part of Instagram but – let’s face it – it’s nice to be able to plan out some posts once in a while or not have your account go dark if you are on vacation.  Here are two tools you can use for scheduling:

  1. ScheduGram: lets you upload and schedule images across multiple Instagram accounts with the added bonus of being able to do it from a desktop. ScheduGram not only offers the ability to manage multiple accounts, it also allows for multiple users and bulk uploads.  Another bonus: ScheduGram offers direct integration with Canva for designing images. The only downside is that it is not our favorite price: free BUT it is very reasonably priced starting at just $5 per week.
  2. Take Off : gives you scheduling capabilities for FREE but is mobile-only and lacks some of the features of ScheduGram. The answer to our need of scheduling is there though and with that the platform also offers help in finding the best time to schedule your posts and suggests  times when they’ll be seen by most of your followers. In addition there is an interesting feature that works to optimize your captions by analyzing your caption and then suggesting “relevant, high discovery hashtags.” Take Off also allows for multiple team members.

The third thing on my list for Instagram may be your number one and that is a way to get stats.

  1. Iconosquare: I am going to start with Iconsquare because it’s most familiar to me after I covered it on our April 2nd Tech Tools Webinar. As I stated in the webinar the features I love about Iconsquare are: rolling month metrics; scores for your love rate, talk rate, spread rate; engagement stats that allow you to see which posts were most liked and had the most comments, and I could go on. Suffice it to say that I like Iconosquare and think you might too.
  2. INK361: Another tool that offers a similar array of features as Iconsquare is INK361. This tool provides stats and the neat ability to add a circle of users and only see their posts (think Google+). You can also print from this tool and comment with emojis (HUGE!). The only negative thing I noticed were more ads on this site than Iconosquare but that can easily be overlooked.

For sharing it’s good old Repost coming in at #5. Repost  is a popular app to use to share other user’s photos or videos while easily giving credit to the original poster. It is good to use if you are or will be doing this often while on mobile. If you mainly repost from desk and want to limit the amount of apps you have, you can also use iconsquare. Either way, having a tool to easily share users photos or videos that you may be tagged in or that pertain to your profile is a must.

A bonus from this article for me was learning about Instagram for Business – I really like the inspiration and resources available here.

I learned about a lot of great tools to use with Instagram from this article so check out all 13 of them.


Megan Wolleben

Megan Wolleben

Megan Wolleben has worked at the Bucknell University Career Development Center since 2007, where she is currently an Assistant Director. She is responsible for the marketing and communications of the office, as well as manages the department’s social media presence. She is the co-chair for EACE’s Technology Committee and a contributing writer to the National Association of Colleges & Employers (NACE) “Tech Talk” column as well as co-author of the “Career Counselor’s Guide to Social Media”. Megan earned her B.A. and Master’s in Communication from Fordham University.

Career Development Specialist Facilitated Employer Site Visits

EACE Blog contribution by Scott Borden , Rutgers University Career Services


With summer on the horizon, thoughts turn to warmer weather, vacations and … employer site visits!  Programs like EACE’s professional exchange allow for University Career Development professionals to visit employers to view operations, learn more about target companies, meet career development colleagues, share university/employer best practices and engage and network professionally.  These programs provide a wonderful forum to enhance professional knowledge, build relationships and continue your career centers, and your, growth in a world of work environment that calls for continuous evolution, innovation and measurable results.

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