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Professional Exchange Visit Series: Dun and Bradstreet, Center Valley, PA

The unofficial slogan may be, “It’s all about the data,” but at Dun & Bradstreet, it is really about the relationships. And the 14 career services professionals who came to the D&B office in Center Valley, PA began valuable relationships with some key players at D&B on Friday, June 29.

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Developing a Personal Brand

The concept of a brand is not new. There are products and services that are well known throughout the world due to their logos, slogans or packaging. What I find noteworthy is the outside image can at times be more alluring than the goods themselves.

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What is your purpose?

Last week I read a blog post on The New York Times website titled, “A Life Beyond ‘Do What You Love’” by Gordon Marino, professor of philosophy at St. Olaf College. This post got me thinking about the thousands of students who have crossed the stage with a degree in hand over the past few weeks. While this is not typically an aphorism that I use in my daily practice with students and alumni, it does relate well to an ethos commonly shared amongst career development professionals in higher education. The two previous posts that I had written for the EACE Bridges blog were very much focused on the outcomes collection process and the Higher Education Reauthorization, but in reflection about what I had to offer in my final post, I thought it apt to include a bit of my own thoughts about the post graduate experience.

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Professional Exchange Visits Series – To Be a HubSpotter takes HEART

EACE Blog contribution by Angelique Torres Kim, Associate Director of Employer Relations

On the afternoon of Tuesday, June 9th, a group of about 37 professionals joined HubSpot for an informative session on how the HubSpotter mantra “use good judgment” along with others truly make HubSpot a special place.

EACE members at the HubSpot headquarters in Cambridge, MA

EACE members at the HubSpot headquarters in Cambridge, MA

HubSpot has established itself as the leading provider of inbound marketing solutions, attracting clients to its website by generating relevant, personalized, and creative content. Since its founding in 2006, the company has been named as a Best Place to Work in 2014 by Glassdoor with four locations and over 785 employees worldwide.  HubSpot serves over 15,000 customers in over 90 countries.

Upon arrival, guests were treated to a company tour.  It was clear from the start that this was an environment that people did not want to leave, with its free food and beverages and casual seating and lounge areas.  Employees are not constrained to the confines of their desks and can pretty much work anywhere.

The tour was then followed by a presentation from Katie Burke, the Director of Talent and Culture.  Katie highlighted that at HubSpot, culture matters and that it had to build an organization that people love.  The interview process involves questions based on the company’s core culture code, HEART: humility, effective, adaptable, remarkable, and transparent.  HubSpot hires on these core values and potential versus skill.  You can check out HubSpot’s culture code.

Guests then heard from a recent grad panel with employees from across the business.  From their stories, it was clear that these employees personified what Katie had already highlighted.  These employees had demonstrated that they were adaptable, resilient, coachable, and honest.  They also had a proven track record of extracurricular activities and a drive for learning.  When asked what set him apart from the rest of the candidates, one employee shared a story of how he was asked if there was one unique skill that he could teach, what it would be.  His chosen skill was break dancing, after which he taught the interview team how to break dance.  A very unique skill indeed!

The afternoon wrapped up with breakout sessions with employees from across the businesses of marketing, sales, service, and engineering support.  Participants were able to ask pointed questions based on areas of interest, the best ways to prepare students, and to share the HubSpot story.

HubSpot truly blew me away.  EACE PE visits are a great way to connect with new employers and really understand their culture, mission and talent needs.  Few people get a chance to speak with hiring managers directly, listen to why recent hires joined a company, or hear from the Director of Culture.  HubSpot’s “HEART” drives individual and team success, and I am excited to help them meet their growing talent needs for college hires – which will double next year for a few core teams.  Thank you EACE!”

– Cary Weir Lytle, Associate Director of Employer Relations, Brandeis University

HubSpot hires interns for its fall marketing and software engineering co-op opportunities and recent graduates into its business development representative and sales coordinator roles and entry-level HubSpotter program in both its Cambridge, MA and Portsmouth, NH offices.  Interested candidates can submit their resume through HubSpot’s online portal.

“We truly enjoyed having the EACE organization visit HubSpot! This group is so passionate to learn about career opportunities companies like HubSpot offer so they can share these opportunities with their students. A program like this is pivotal to the success of hiring top talent at HubSpot and we’re so fortunate to have such a great partner to work with.”

– Justin Hiatt, Director of Global Business Development, HubSpot

Are you interested in a Professional Exchange Visit?  There is still time to register for visits taking place throughout the summer across the eastern seaboard.  Please click here to learn more.

 


Angelique Kim

Angelique Kim

Angelique Torres Kim was a Recruiter in the University Relations space in the private sector.  She is now the Associate Director of Employer Relations with Salem State University.  Prior to joining the Salem State Team, Angelique was the Employer Outreach Specialist at Endicott College within the Career Center where she built the foundation for the Employer Outreach Initiative.  She has served on the Board of the Career Counselors Consortium, Northeast and currently serves on the Road Trips to the Real World and Professional Exchange Visits Committees through the Eastern Association of Colleges and Employers (EACE).  She presented during the EACE Annual Conference in May 2013.  Angelique holds her MA in Organizational and Corporate Communication from Emerson College.

Angelique is a connector and has a passion for helping others by making connections that fulfills the needs of both students and employers.

www.linkedin.com/in/angeliquetorreskim/

@AngeliqueTKim

It is not over until it is over! 5 Steps to Sharing Annual Success

EACE contribution by Jen Pollard, Assistant Director for Trends, Assessment, and Communication at George Mason University

University Career Services, George Mason University

University Career Services, George Mason University

 

As we approach the final home stretch for this academic year, you may start to dread the need to compile and produce an annual report. Don’t let old rituals and nightmares about Excel stop you from sharing your success. Here are five easy steps to telling a compelling data-driven story that will resonate with stakeholders:

 

  1. Identify your audience

This step should always come first. Before you start piecing together your survey responses, engagement numbers, and learning outcomes for the year, decide what information is important to which audience. In terms of your story, one size doesn’t always fit all – especially in Higher Education.

 

  1. Envision and draft your story

Once you’ve narrowed down your target audience, map out your story. Ask yourself the question, what is the one thing I want my audience to take away from my story? Once you have the answer, draft the rest of your story around this central theme. Write out your story in bullets or short paragraphs to help guide you in the data pairing process.

 

  1. Compile data and KPIs to support your story

Utilize your story outline to choose the data points that support the key elements of the story. Remember, you do not need to use every positive data stat you have. Strategically choose the strongest quantitative and qualitative elements that tell your story in a concise yet powerful manner.

 

  1. Design (or elicit help in designing) visuals

This step often intimidates those who have little or no experience in graphic design. Infographics may appear intimidating, but there are several platforms to help even creatively challenged professionals produce beautiful data visualizations. Piktochart is one such platform. Another option is to elicit the help of a design or art student who may be looking for an internship opportunity to build a portfolio.

 

  1. Share your story of success

Once your infographic, video, or visual report is finalized, don’t let it go unnoticed! Share your visual annual report with your networks through social media, post a link on your LinkedIn profile, and send a polished email (using a free platform such as Mail Chimp) to all stakeholders.

 

Examples from George Mason University:

 

Annual Report Infographic

 pollard-sharing_success-2

Annual Report Video

pollard-sharing_success-3

 

Jen Pollard

Jen Pollard

 

 

Jen Pollard is the Assistant Director for Trends, Assessment, and Communication at George Mason University. Beginning her career at a PR agency, Jen leverages her digital knowledge and design skills to help the career center visually communicate data with stakeholders and maintain strong relationships throughout the university. Jen earned a BS in Marketing from Bentley University and is currently pursuing an MAIS in Higher Education at George Mason. Her interest include assessment, forecasting and trend analysis, instructional design, and branding.

Evolution of Technology: With Greater Connectivity Are We Less Connected?

EACE Blog contribution by Anne Marie Gercke, Associate Director of Career Services at University of Pennsylvania

In the year 2000, hip phones were flip phones, dial-up was still a thing and visiting Blockbuster could easily be part of the Friday night agenda. Today, 15 years later, smart phones may as well grow from our limbs, information is at our fingertips (literally) and movies can be streamed at any given time from personal devices we keep in our pockets. In fact, we don’t just use technology these days, we also wear it! It’s a brave new technologically-run world and at times it’s hard to keep up. Read more

Take us over the top! Former EACE Presidents Join Together for a Great Cause

President’s Challenge…Commitment To the Future

EACE Blog contribution by John Fracchia, Associate Director of Career Services, Ithaca College and 2012-13 EACE President

 

Small Group of EACE Past Presidents Credit: Helen Brown

Small Group of EACE Past Presidents
Credit: Helen Brown

There are experiences in our lives that sometimes pay rewards, in unexpected ways long after the initial experience has ended.  Such was the case, recently, when EACE Community Service Co-Chair Beverly Lorig approached several former EACE Presidents with the idea of the “President’s Challenge…Commitment To The Future.”  The idea of the challenge was to get all former EACE presidents to contribute to a campaign to raise $2,000 for the Boys and Girls Club of Western, PA.  The initiative builds upon an EACE tradition of supporting a charitable effort or organization in the community where the annual conference is held.  Past efforts have supported Veterans Employment in Portland, Maine, Habitat For Humanity in Atlantic City, and the Boys and Girls Club of Annapolis.

While the roots of the association go all the way back to 1926, EACE as an entity has existed since 1997 and there are 17 past-Presidents.  Unfortunately, Beverly only had Read more

TECH Corner – 5 Instagram Tools To Check Out

EACE Blog contribution by Megan Wolleben, Assistant Director, Bucknell University’s Career Development Center

5 Instagram Tools To Check Out

This post is a fine example of the benefits of EACE and the great relationships formed within this organization. A fellow member, Demetria, and I have worked closely together for the last two years with her role on the EACE Bridges Blog committee and mine on the Tech Committee bringing us in frequent contact. Last month Demetria sent a long a few articles she found on topics she liked and wanted to know more about and suggested perhaps other EACE members would as well. She suggested a blog post and so here I am at your (and Demetria’s) service.  Based on the article that appeared in Ragan’s PR Daily, I am going to talk about 5 of the “13 Instagram tools brands should be using” in today’s post.

I think the second biggest gripe I have with Instagram (the first being no toggle between accounts!) is the desire to schedule posts. I know it’s counter-intuitive to the “insta” part of Instagram but – let’s face it – it’s nice to be able to plan out some posts once in a while or not have your account go dark if you are on vacation.  Here are two tools you can use for scheduling:

  1. ScheduGram: lets you upload and schedule images across multiple Instagram accounts with the added bonus of being able to do it from a desktop. ScheduGram not only offers the ability to manage multiple accounts, it also allows for multiple users and bulk uploads.  Another bonus: ScheduGram offers direct integration with Canva for designing images. The only downside is that it is not our favorite price: free BUT it is very reasonably priced starting at just $5 per week.
  2. Take Off : gives you scheduling capabilities for FREE but is mobile-only and lacks some of the features of ScheduGram. The answer to our need of scheduling is there though and with that the platform also offers help in finding the best time to schedule your posts and suggests  times when they’ll be seen by most of your followers. In addition there is an interesting feature that works to optimize your captions by analyzing your caption and then suggesting “relevant, high discovery hashtags.” Take Off also allows for multiple team members.

The third thing on my list for Instagram may be your number one and that is a way to get stats.

  1. Iconosquare: I am going to start with Iconsquare because it’s most familiar to me after I covered it on our April 2nd Tech Tools Webinar. As I stated in the webinar the features I love about Iconsquare are: rolling month metrics; scores for your love rate, talk rate, spread rate; engagement stats that allow you to see which posts were most liked and had the most comments, and I could go on. Suffice it to say that I like Iconosquare and think you might too.
  2. INK361: Another tool that offers a similar array of features as Iconsquare is INK361. This tool provides stats and the neat ability to add a circle of users and only see their posts (think Google+). You can also print from this tool and comment with emojis (HUGE!). The only negative thing I noticed were more ads on this site than Iconosquare but that can easily be overlooked.

For sharing it’s good old Repost coming in at #5. Repost  is a popular app to use to share other user’s photos or videos while easily giving credit to the original poster. It is good to use if you are or will be doing this often while on mobile. If you mainly repost from desk and want to limit the amount of apps you have, you can also use iconsquare. Either way, having a tool to easily share users photos or videos that you may be tagged in or that pertain to your profile is a must.

A bonus from this article for me was learning about Instagram for Business – I really like the inspiration and resources available here.

I learned about a lot of great tools to use with Instagram from this article so check out all 13 of them.

 

Megan Wolleben

Megan Wolleben

Megan Wolleben has worked at the Bucknell University Career Development Center since 2007, where she is currently an Assistant Director. She is responsible for the marketing and communications of the office, as well as manages the department’s social media presence. She is the co-chair for EACE’s Technology Committee and a contributing writer to the National Association of Colleges & Employers (NACE) “Tech Talk” column as well as co-author of the “Career Counselor’s Guide to Social Media”. Megan earned her B.A. and Master’s in Communication from Fordham University.

Take us over the top! Former EACE Presidents Join Together for a Great Cause

President’s Challenge…Commitment To the Future

EACE Blog contribution by John Fracchia, Associate Director of Career Services, Ithaca College and 2012-13 EACE President

 

Small Group of EACE Past Presidents Credit: Helen Brown

Small Group of EACE Past Presidents
Credit: Helen Brown

There are experiences in our lives that sometimes pay rewards, in unexpected ways long after the initial experience has ended.  Such was the case, recently, when EACE Community Service Co-Chair Beverly Lorig approached several former EACE Presidents with the idea of the “President’s Challenge…Commitment To The Future.”  The idea of the challenge was to get all former EACE presidents to contribute to a campaign to raise $2,000 for the Boys and Girls Club of Western, PA.  The initiative builds upon an EACE tradition of supporting a charitable effort or organization in the community where the annual conference is held.  Past efforts have supported Veterans Employment in Portland, Maine, Habitat For Humanity in Atlantic City, and the Boys and Girls Club of Annapolis.

While the roots of the association go all the way back to 1926, EACE as an entity has existed since 1997 and there are 17 past-Presidents.  Unfortunately, Beverly only had Read more

Makin’ Moves

EACE contribution by Kelly Scott, Assistant Director at Northeastern University Career Development

They say that all good things must come to an end. I begin my post this way because I’ve recently accepted a new position as a campus recruiter and I write this on my very last day at Northeastern University Career Development. The move is bittersweet because although it is definitely time to try out something new, I’ve spent many years on this campus growing up- professionally and personally. Tis’ the season in higher education for many people to make moves and it’s within that vein that I lay out my pre and post resignation tips. Read more

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