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The Importance of Visual Content in your Marketing Strategy (and how to get it!)

Technology is second nature to today’s college students; most students are more comfortable sending a text than making a phone call and check Facebook for news updates rather than reading a newspaper or watching evening news. According to recent studies, 45% of college-age students spend roughly four hours or more A DAY on mobile internet. As a result, it is important for career centers to have a strong presence online.

For some career professionals, however, this is easier said than done. With the amount of programs, services, and resources our career centers are producing each year, the task of publicizing these events and keeping an engaged audience online can be time consuming and costly. Whether you’re scheduling social media posts, creating eye-catching graphics, developing virtual programming, or tracking your performance online, chances are there is a way you could be doing so more efficiently. Here are a few tools that can assist your team in developing visual content:

This social media scheduling tool allows you to write multiple posts at one time for several different social platforms. Users are able to add articles, photos, and video to posts and Buffer will spread out posts. Not sure when the best time is to schedule your posts? Buffer can decide for you. This system will automatically post content that is sitting in the queue throughout the day at ideal times.
5.25Easily allows you to create stunning infographics and posters in minutes. Users can choose from thousands of infographic templates and design elements that can be customized to create visual representations of information and data. Want to get creative? Users can also ditch the templates and start from scratch by uploading their own backgrounds and images.
Turn your data into beautiful charts and infographics using allows you to visualize your data using a variety of templates. You can then simply share your images on a website or blog using the provided embed code.
One of the biggest downfalls of using Instagram for your career center is that Instagram only allows you to post from a mobile device. It can be quite a headache remembering to post photos throughout the day and getting the images to your mobile device. While there are platforms like Latergramme that creates a calendar of posts for you, you still have to use your phone and login to Latergramme to complete publishing. ScheduGram allows you to schedule Instagram posts right from your desktop. The catch? This ease of mind comes at a price.

The Noun Project
Looking for icons for your latest design or infographic? The Noun Project has millions of icons you can choose from to simplify your communication. Whether you are looking to illustrate a specific service or industry, The Noun Project has an icon for you.

Want to learn about more time-saving tech tools? Attend the TechTalk with the EACE Technology Committee at the EACE Conference in June.

About the Author:
Amanda Carchedi is the Publicity and Marketing Administrator at the Center for Career Development where she has worked since 2013. Amanda is responsible for the marketing and promotional efforts for all career related events, programs, workshops, and services. In addition, Amanda oversees the Center for Career Development website and social media accounts. Amanda handles all publicity matters for the Center. If you are interested in receiving event press releases or speaking with a member of the CCD staff or press related matters, Amanda is the person to contact.

Amanda received her Master of Arts degree in Digital Media & Design from UConn and Bachelor of Arts degree in Graphic Design and Art History from Assumption College. Prior to joining the CCD, Amanda was a Graphic Design Representative for the Office of Student Activities at Assumption College. Before finding her passion in higher education Amanda worked as a graphic designer for an event planning company out of Massachusetts.

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