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Tech Corner: Always looking for Ideas to Promote Career Center Events to Students…..

EACE Blog contribution by Carolyn Sutphin, Employer Relations & Events Coordinator at Radford University

Trying to think of ways to promote your next career fair or on campus recruitment? How do you get students to participate? Here a few ideas to get the word out:

-Create a video of what the student should expect at your next career fair. Share with the student the floor plan, the agenda for the day.. How to prepare for the fair, and how to network with the recruiters. Host your video on Vimeo and YouTube. Upload to your Center’s Facebook page and the Center’s website.

-Have a workshop 3-4 days prior to the event. Let the students know what to expect and how to prepare for the event.

-Give away door prizes. Students and employers both love free stuff. Start with a blog post to describe the door prize(s) and then how to participate. In the post invite students to participate in one of two ways—first through a tweet contest or second through Instagram. It gets students involved and builds student’s interest in your event.

-Use Pinterest to post pictures from previous events. Upload infographics to your board to prepare the students for the event.

-Ask other departments on campus to promote your event on their accounts such as Facebook and Twitter.

-Advertise on monitors around campus. Students like visual more so than having to read a lot of text.

-Have an information table in your student center and promote your events at that time. At your table have flyers and freebies for the student to take away with them. Free food always brings students to the table.

-Post your event on your Center’s social media sites such as Facebook, Twitter, Instagram and Pinterest.

We’re always looking for ideas and suggestions. Please feel free to share your comments and suggestions on how to get student’s attending events and taking advantage of on campus recruiting.


Carolyn-SutphinCarolyn Sutphin has worked at Radford University for 34 years and obtained her Bachelors and Master’s degree while working full-time on campus.  In 2005 she began working in the  Career Center as the Database Manager/Web Developer and several years later became the Employer Relations and Events Coordinator for the department.  She received her Master of Science in Educational Technology from Radford University.  She is a member of the EACE Technology Committee.  Please feel free to connect with her on LinkedIn or Twitter.


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