Branding Comes to Campus: Employer Engagement Event Follow Up
EACE Blog contribution by Katie Damon Scheuer, Career Counselor, Career Development Center, Thomas Jefferson University
On Wednesday, November 19, the Professional Development Committee hosted an event in partnership with the Membership Committee at Drexel’s LeBow College of Business. Over 20 attended the breakfast meeting, and most were prospective employer members who had the opportunity to network with and learn from EACE leadership and long-time members.
We began with roundtable discussions focused on hot topics in recruiting. Each group shared their ideas for standing out at Career Fairs, disability and diversity recruiting tactics, virtual recruiting initiatives, and more. After these informal discussions, we then heard from our wonderful panelists: Stephanie Angellotto with Vanguard, Dia Harris with Johnson & Johnson, and Sarah Mailey with Vector Marketing. Mark Gress from Arcadia University moderated the panel.
Mark first asked the panelists about their creative recruiting strategies, and Stephanie talked about a partnership with a university through Instagram called “Day in the Life”, where employers engage with students by taking photos throughout the work day. Dia talked about J&J’s Game Day, a fun event for students to learn about the company’s products while participating in leadership and teambuilding activities.
The conversation then moved to challenges with marketing to students, and Stephanie told the group about an event on a campus where students would walk up to employers at a Mister Softee truck to present their 30 second elevator pitch! Sarah agreed that creativity is key when marketing to students, and it is important to modify your efforts depending on the individual student population (some students love tweets, while others prefer posters or campus newspapers.) In order to get students to apply for a position, Sarah explained that students would need to see the organization advertised 5-7 times.
The panelists agreed that EACE is a great association for networking with its small scale and tight knit community. They said that EACE is like a family, and that they also enjoyed smaller events throughout the year like the Winter Splash, coming up in mid-January.
Special thanks to Mark Gress and Lisa DeLuca for this great event!
Katie Damon Scheuer is a Career Counselor at Thomas Jefferson University where she advises undergraduate and graduate students, postdocs, and alumni in healthcare fields. She is a co-chair for EACE’s Professional Development Committee and an adjunct instructor for Drexel’s LeBow College of Business. Katie earned her Master’s in Higher Education from Penn GSE and Bachelor’s in Management and Psychology from Penn State.