How IFTTT Will Change Your Marketing Game
EACE contribution by Michelle López-Mullins Public Relations & Marketing Coordinator at the University Career Center & The President’s Promise at the University of Maryland, College Park
Disclaimer: I have been, in no way, compensated for the following promotion. IFTTT is just that cool.
If you haven’t integrated IFTTT into your career center’s marketing, I highly suggest that you do so. IFTTT stands for IF This Then That and, as they explain on their website, “is a service that lets you create powerful connections with one simple statement.”
They call these statements “recipes” and you build them by connecting accounts with IFTTT and selecting triggers and actions. When trigger X occurs, IFTTT will cause action Y to happen. You can either use a recipe previously created by another IFTTT user, or create your own.
So, how can you utilize IFTTT to take your center’s social presence above and beyond? Here are some ways I’ve found to leverage this daisy-chaining powerhouse and some recipes for each that can start you on the right track.
Streamline your social media
This is the simplest way to integrate IFTTT into your social media circuit. If you’d like to promote or recreate posts from one network to another, IFTTT is a great way to do it.
Good jump off points:
Staying current in the industries you need to can be a challenge when you are juggling all the other responsibilities career services throws at you. Why not set up some daily digests from across the Internet to get you going? Some of the articles you pick up can even become perfect content for your next batch of social media posts. Build recipes that send you daily/weekly digests of relevant topics from across the world’s news so you stay current in your advising fields.
One of the best ways to give your followers engaging content is by posting content that captures events in real time. This doesn’t mean you have to be there! Set up a Google Drive folder that coworkers can upload images to while on site visits, workshops, outreaches, or conferences so you can access their photos remotely and decide what to post from home base without the hassle of MMS texts and email attachments.
Collect user-submitted content
Do you struggle to keep track of user-generated content during hashtag campaigns? Have you avoided inviting students to contribute to hashtag because tracking their submissions might become too overwhelming? IFTTT can ease the strain with a series of well-baked recipes, such as:
Detect Center mentions
You won’t always be notified when someone is talking about your center, but wouldn’t it be great to have a helping hand in hearing what they’re saying anyway? Set up IFTTT to send you notifications when you’re mentioned on certain networks, such as Reddit, to see if you ever get a ping. Not the most useful, considering some of IFTTT’s network limitations, but a great way to add eyes and ears to the web. These types of recipes can especially become useful if you ever make headlines.
You can browse thousands of recipes on IFTTT and Google even more recipes posted to blogs. Rather than reinventing the wheel, having a service like IFTTT can help you streamline your marketing with a lot less work on your end.
I’ll leave you with a couple recipes I’ve utilized in my daily life that you might also find useful. Go forth and prosper!
Michelle Lopez-Mullins is paid to push the envelope and sweat creativity as the PR & Marketing Coordinator at the University Career Center & The President’s Promise at the University of Maryland, College Park. Her responsibilities include Center branding, marketing, public relations, graphic design, videography, and social media. Michelle graduated from the University of Maryland in 2012 with a B.A. in Psychology. Connect with her via LinkedIn.