Tech Corner: Does Pinterest Have A Place in Promoting our Career Center?
EACE Blog contribution by Carolyn Sutphin, Employer Relations & Events Coordinator at Radford University
There is so much social media out there, how do you decide what to use to promote your services and get students engaged? If you are like most offices, you’re short staffed and overworked. So step back and decide what works best for your office and what your students are using.
One reason to think about using Pinterest is because it is one of the top fastest growing social media with our younger generation (and older people like it too). For the younger generation it appeals to their visual learning style. The visual layout is amazing for sharing photos, displaying infographics and linking to articles. Pinterest is easy to use and only takes a few minutes a day to keep it active. Pinterest can be used in class presentations, and workshops to promote Career Center Resources and events. It’s easy to increase your following by inviting students to repin your pins.
How do you get started after you create an account for your Center? Your first step would be to choose career-related categories such as Career Advice and Job Postings to name your boards. You may want to include non-career related categories to entice students such as Staff Picks, and Dorm Room Décor. After choosing your boards, then decide what pins should fill those boards. A fun suggestion would be to include a board on “Move-In” day and include pictures of the day’s event.
Use other social media to promote your pins. Find out what social media is most used by your students. If its Twitter have staff Tweet a link to every new pin. Find ways to link your pins where students hang out online. Include new pins in weekly emails or student newsletters also. Include QR codes on campus posters advertising events and link the code to the Career Center Pinboard.
Most importantly, stay active by keeping pins up to date and fresh. Give students a reason to keep checking back for new information. Get staff, work-study students and graduated students involved. With training and clear policies, staff and students can take ownership and pride in promoting their Career Center Pinterest account.
Carolyn Sutphin has worked at Radford University for 33 years and obtained her Bachelors and Master’s degree while working full-time on campus. In 2005 she began working in the Career Center as the Database Manager/Web Developer and several years later became the Employer Relations and Events Coordinator for the department. She received her Master of Science in Educational Technology from Radford University. She is a member of the EACE Technology Committee. Please feel free to connect with her on LinkedIn or Twitter.