Tech Corner: Social Media and Career Fairs
EACE Blog contribution by Rachel Wobrak, Program Director, University of Maryland’s University Career Center & The President’s Promise
While we all know career fairs take a lot of time and energy and usually mean it’s an all hands on deck busy kind of event, consider dedicating some time in your schedule for social media. This could mean one person in charge of posting every couple of hours or splitting up the duty between a few social media friendly coworkers. I know we all know to advertise the career fair in the weeks leading up to the fair, but the day(s) of the fair can be a great time to remind students of the day’s event and contribute to the event’s atmosphere.
Whether your chosen medium is Facebook, Twitter, Instagram or all three, think about including a picture. Students are more likely to stop when a picture catches their attention, especially, of course, on Facebook and Twitter. This can be a great opportunity to show students what it looks like setting up or as students begin to arrive. Show employers as they enter or as the students start to line up to build the excitement.
Watch your Twitter handle or specialized hashtag for tweets from students or employers at the fair. Retweeting both groups can help advertise the event and help them feel connected to your office/campus/student body. We’ve all heard from students that they’re a little hesitant about walking up to employers at the fair, consider asking to take pictures of recruiters smiling in front of their booth, acting silly or even with a mascot or some item with the university logo on it. Offer to Tweet or post and include their social media handle. These types of pictures will not only gain them more followers, but also show students that employers are friendly, fun and sometimes even silly.
Taking pictures of your event or tweeting quick reminders can be a great way to reach students to let them know what to expect. Maybe this is an overhead view of the floor so they know how many employers are there or what the set up looks like, or maybe it’s asking some exceptionally dressed students to show off their professional dress to students who haven’t left their rooms yet. Think of it as highlighting what to wear, instead of dreading their “what not to wear.” Are there certain ribbons, pins or signs that designate a certain type of employer or if a recruiter is an alum? Let your students know what to look for.
Whether you have a career fair later this month or not until the spring, consider ways you can devote some time to social media on the day of a career fair.
Rachel Wobrak has been a Program Director at the University Career Center & The President’s Promise since 2010. She works with the College of Computer, Mathematical & Natural Sciences. She assists with the office’s social media presence by managing the Center’s Pinterest account. She’s a member of the EACE Technology Committee. Rachel has her MEd from the University of Florida in Student Personnel in Higher Education and her BA from the University of Maryland in Classics (proof you can find a great career with any major). Please feel free to connect with her on Twitter or LinkedIn.