On-Campus Recruiting ROI: An Intern’s Story
EACE Blog contribution by Angelique Torres Kim, Associate Director of Employer Relations, Salem State University
In employer relations, my role in Career Services is to build long-term, mutually beneficial partnerships. These partnerships not only provide opportunities for students, recent graduates, and alumni, but also serve the needs of employers by filling the skills gap and enhancing the talent pipeline.
Our initiatives generate creative ways for employers to engage with our campus and maintain an open line of communication with those employers. One of the ways that employers engage with us is through on-campus recruiting programs, where employers visit the campus to specifically meet students to fill open positions.
Employers are our friends, and in order to assess and evaluate our relationship, the ROI, or return on investment, is an important way to measure that the relationship is producing mutually beneficial outcomes for both employers and students. Employers want to fill positions and students want to get hired.
Enterprise Holdings recruits at Salem State University annually. The company, headquartered in St. Louis, operates Alamo Rent A Car and National Car Rental as well as its flagship Enterprise Rent-A-Car brand. Ranked by Forbes as one of America’s Largest Private Companies, Enterprise Holdings is the world’s largest car rental company as measured by revenue, fleet and employees.
Enterprise is also a major recruiter, offering Management Trainee Programs at both the internship and full-time level for college graduates. To learn more about the program, click here.
When asked why she recruits at Salem State, Jessica Dooley, the Talent Acquisition Manager, had this to say:
My experiences with the Salem State University Career Center have always been positive. The staff always goes out of their way to accommodate Enterprise’s recruiting needs and the students continue to be competitive in our pool of candidates. They go above and beyond to ensure that Enterprise Rent-A-Car’s name and reputation are visible on campus. We always have the opportunity to participate in a wide variety of events on campus including job fairs, presentations, and on-campus interviews.
In the spring of 2014, Enterprise attended the Annual Career Fair and hosted on-campus interviews in our office. Jebsen Dorgilus is a current student scheduled to graduate in May 2015 who participated in the on-campus recruiting program. Here is his story.
What attracted you to Salem State?
Salem State University was an affordable option for me to pursue my college degree with an atmosphere that was
appealing in a location that was convenient for me.
What has your academic experience been like?
I started off as a Biology major and then switched to Finance my junior year. The financial advising field was attractive to me.
How did you learn about the internship opportunity with Enterprise Holdings and how did you get hired?
A friend of mine told me about the opportunity and recommended that I pursue it. I met the Talent Acquisition Manager, Jessica Dooley, during the Annual Career Fair on the Salem State University campus and later interviewed on campus.
How has your internship experience prepared you for life after Salem State?
I had the opportunity to work with people which improved my communication skills. I now look at companies differently during the job search. I now look at companies that have an opportunity for growth.
What was the highlight of your internship experience?
I had the chance to meet with new people from different backgrounds. I met clients from high-level executives from start-ups and large companies to professionals from the film and sports industries. Since I was ranked #1 in the Boston Logan location, which was where I was based, I was awarded a scholarship based on performance and a paper I had written. I have even accepted a job offer as a result of my internship that I will start upon graduation. Working for Enterprise Holdings is a great way to start a career.
What did you learn from your internship experience?
I learned how to network and communicate with different people effectively. I developed my decision-making ability by helping clients with their car choices and upgrades. This required me to have a great deal of knowledge of product and client needs.
What advice would you give to students looking for opportunities?
Talk to everyone that you can possibly speak to because you never know what doors will open. Keep an open mind and give opportunities a chance.
As an employer relations practitioner, I am an entrepreneur. I am providing a service by being in the business of making connections between students and employers. But as any entrepreneur would say, my business is only as good as the testimonials of those I help in my work.
Angelique Torres Kim was a Recruiter in the University Relations space in the private sector. She is now the Associate Director of Employer Relations with Salem State University. Prior to joining the Salem State Team, Angelique was the Employer Outreach Specialist at Endicott College within the Career Center where she built the foundation for the Employer Outreach Initiative. She has served on the Board of the Career Counselors Consortium, Northeast and currently serves on the Road Trips to the Real World and Professional Exchange Visits Committees through the Eastern Association of Colleges and Employers (EACE). She presented during the EACE Annual Conference in May 2013. Angelique holds her MA in Organizational and Corporate Communication from Emerson College.
Angelique is a connector and has a passion for helping others by making connections that fulfills the needs of both students and employers.