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How Nutella is Changing the World and Other Things I Learned from NPR

EACE Blog contribution by Claire Klieger, Sr. Associate Director, Career Services at University of Pennsylvania

nutellaIncreasingly, we are all trying to do more with less time. As my colleague, Anne Marie Gercke, pointed out in her recent post, “On Learning to Apply the Breaks,” there just isn’t enough time in any of our days to get accomplished all of the things on our ever growing to-do lists. This measure has forced many of us to get creative with how we do our work, turning to tools like Sprout Social to more efficiently manage some of our tasks.

One of the ways that I do this is much more basic–by making the most of my commute. No, that doesn’t mean I apply mascara from behind my steering wheel. Rather, I’m a self-admitted NPR addict. And for anyone who knows the powers of those “driveway moments,” you’ll understand my love affair with this station. I never cease to be amazed by what I learn and so many of their stories have a direct impact on our jobs as career counselors.

Take the piece last week on how Nutella’s rise in worldwide popularity is changing the international hazelnut market. Except, like most stories on NPR, this wasn’t just about how Ferrero’s consumption of a quarter of the world’s hazelnuts for production of this chocolaty spread is raising prices of the nut by 60%. In the same story it touched upon how this rising demand is encouraging farmers to try growing hazelnuts in new places and even embarking on farming innovations in our backyard—at Rutgers University, where scientists are successfully growing hazelnut bushes for the first time on the East Coast. In this one short five-minute piece I learned about world markets, consumer trends and technological advances impacting our sphere both globally and locally.

I’ve used information I’ve gleaned from stories on NPR or American Public Media in countless mock interviews or as examples of situations that students can use as fodder when asking questions of employers. True, these short glimpses may not offer the same “deep-dives” you gain from reading the Wall Street Journal or the Economist, but in a world where every minute counts, this is one simple way I maximize my time to feel more informed. And, it’s often a resource I’ll recommend to our equally time-stretched students, particularly since shows like Market Place are available as downloads right to your playlist.


Claire Klieger

Claire Klieger

Dr. Claire Klieger is a Senior Associate Director of Career Services at the University of Pennsylvania where she advises undergraduate students in arts and sciences. She is particularly interested in helping liberal arts students identify and market their transferable skills as well as making students at Penn aware of the diverse array of offerings and resources that Career Services has to offer. In this regard, Claire has presented at EACE and other conferences on using technology to more effectively connect with students and changing student perceptions of Career Centers.  Claire has a bachelor’s degree in English and Anthropology from the University of Virginia (go Hoos!) and earned her doctorate in Higher Education Management from the University of Pennsylvania. She spent her formative years living abroad in the Middle East and North Africa and still loves to travel when she can.



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