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5 Companies Using Social Media Awesomely for University Recruiting

EACE Blog contribution by Megan Wolleben, Assistant Director, Bucknell University’s Career Development Center

We talk a lot about getting students to use social media in the job search but I noticed a bit of a hole in talking about what companies are using social media for recruiting. So, before the start of the semester, I wanted to share a [very] short list of companies who are really active on the social media campus recruiting scene. Hopefully this will help when you get asked for examples and will in turn help you sell to your students on the importance of using social media professionally for in the internship/job search.

  1. Booz Allen: Facebook, Twitter, Instagram
    Using the idea that “everyone is a recruiter” Booz Allen is two-thirds into a multi-front –and very well thought out—social media recruiting program. I was lucky enough to attend the NACE14 presentation by Christopher Carlson and Courtenay Verret (a new member to the EACE Tech Committee!) and it left me very excited to see what is to come. My prediction is that what Booz Allen is doing, and how they’ve done it, will make them go-to experts for social media university recruiting models.
  2. EY US Careers: Facebook, Twitter, Instagram
    EY is gamifying their process with a fun Global Quiz that “challenges your global knowledge” and asks how will you stack-up against friends and players around the world. The Instagram account show-cases what EY employees are like in their own pictures and gives a great sense of the fun, growth, and social responsibility within the firm.
  3. NBC: Facebook (Pages: NBC Universal Careers, NBC Universal Internship Program)
    (Usernames: NBC Universal Careers, NBCU Internships), Instagram

NBC Really seems to be leading the way in awesome Twitter Chats. From what I can keep track of they have chats weekly around different topics. My favorite so far – especially for students – is #talk2nbcu, a live talkback featuring a recruiter who offers insider tips on Wednesdays at 10am PST. A few other NBC hashtags to check out are:  #Talk2C2C and #NBCUTech

  1. Comcast: Facebook, Twitter, Instagram

Comcast is incredibly active on all three platforms. I love their use of the #comcastoncampus hashtag that showed what it was like to intern for Comcast over the summer. A few other good hashtags include: #ComcastInterns2014 and #CORETech

  1. Microsoft: Facebook, Twitter, Instagram
    Microsoft has these three power-house profiles among a few others like YouTube and a blog, all of which feature a wealth of information on getting a job and working at Microsoft –not to mention many ways to connect!

Of course these are just a few of the many companies, across industries, ramping up their social media recruiting presences. Some notable mentions include NPR, McGladery , PwC, Johnson & Johnson, Burns & McDonnell –the list goes on and grows daily!

I know this is a lot of information so I’ll let you in on a little trick I use for Twitter – saving a hashtag! Simply search the hashtag and click save on the top right. To find a saved hashtag leave the search bar blank and your saved searches will appear.

saveahashtag-tech_corner-aug-27  savedhashtags-tech_corner-aug-27






For those looking to find some Twitter Chats – has a search/calendar/schedule feature that is a good place to start or direct students to.twubstwitterchat-tech_corner-aug-27








Megan Wolleben

Megan Wolleben


Megan Wolleben has worked at the Bucknell University Career Development Center since 2007, where she is currently an Assistant Director. She is responsible for the marketing and communications of the office, as well as manages the department’s social media presence. She is the co-chair for EACE’s Technology Committee and a contributing writer to the National Association of Colleges & Employers (NACE) “Tech Talk” column as well as co-author of the “Career Counselor’s Guide to Social Media”. Megan earned her B.A. and Master’s in Communication from Fordham University.

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